Facebook Privacy Tips

Many people tend to get bent out of shape every time Facebook changes anything. I’m wasn’t in that camp until Facebook Timeline hit. As a Web developer, I appreciate that Facebook successfully manages a community with more than 800 million users, which offers them a bit of forgiveness for little interface issues. Beyond that, I bet if the people complaining about new interfaces went back three months later, they wouldn’t even recognize the old one and would agree that things had, in fact, improved.

As a Web-savvy individual, I don’t have any great love for Facebook’s approach to privacy settings. I find them cumbersome and imagine a lot of users don’t take the time to navigate, therefore leaving their accounts wide open for perusing. I periodically check on my settings to make sure everything looks good, even logging out and Googling myself to see what other people see.

I was therefore rather shocked to discover that when I upgraded to Timeline, Facebook automatically changed the privacy settings on all my photos to make them viewable by all Facebook users without notifying me. In fact, it wasn’t until a non-friend (who soon became my friend) told me that she liked my Burning Man photos that I became aware that all my photos were being shared with all 800 million of my closest friends.

The fact that managing privacy on Facebook feels a little like managing a database is one reason apps like Foursquare are so popular. Not only did Foursquare create a superior culture and interface for checking in to your favorite places, they steered around the Facebook privacy settings issue by making it easy for you to collect your privacy settings under a separate app rather than digging through Facebook. In other words, when you launch Foursquare you aren’t connected to anyone until you add them, so it’s much easier to know exactly who has access to the information you share through that app.

I think we’ll find this approach of organizing information and privacy under a brand name will become more common in the future, making it easier for people to associate apps, communities, and privacy settings with a brand rather than as one of numerous settings in your Facebook account.

Here are a few tips for managing Facebook privacy:

1) Make sure your profile isn’t open to everyone (even non-Facebook users) by confirming your Default Privacy setting for new posts. Click on the arrow in the top right corner

wpid Facebook Privacy dropdown 2012 05 15 14 58 Facebook Privacy Tips

Then choose the option you want, most likely “Friends.”

wpid Facebook Default Privacy Setting 2012 05 15 14 58 Facebook Privacy Tips

2) Make sure your past posts, photos and any other sensitive information are not available to all Facebook users. This was the main problem in my case, since all my old photos were made available without my knowledge. On the same page, find this option and click “Manage Past Post Visibility.”

wpid Facebook Limit Audience Past Posts Setting 2012 05 15 14 58 Facebook Privacy Tips

Click “Limit Old Posts” when you see this:

wpid Facebook Limit Audience Past Posts Setting2 2012 05 15 14 58 Facebook Privacy Tips

And finally click “Confirm” when you see this screen to limit all past posts to be viewed only by your friends:

wpid Facebook Limit Audience Past Posts Setting3 2012 05 15 14 58 Facebook Privacy Tips

3) Facebook has created little tools all over the place to make it easier for you to share something with friends or other specific groups. In the example below, this posting will be shown to Friends by default, but I can easily change that by clicking “Friends” and selecting another group or list.

wpid Facebook privacy share setting 2012 05 15 14 58 Facebook Privacy Tips

Good luck and let me know if you have any other privacy tips!

wpid AstekArrow 2012 05 15 14 58 Facebook Privacy Tips This post was featured in epiphany, Astek’s Monthly Newsletter |  Other epiphany Articles

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Manual Facebook Posting Worth the Effort

We are all looking for ways to make our jobs easier. Especially when it comes to social media. Many free and low cost tools are available to help us schedule posts to Twitter, Facebook, LinkedIn and more. This means instead of having to dedicate a certain amount of time each day to post updates to your social networks, you can just go in once and schedule them all in advance. So why would anyone want to take the time and effort to manually post their Facebook updates each day at the exact time they want them posted?

Ever since Timeline rolled out for brand pages in March, there has been a significant shift in the level of engagement on content being published by a 3rd party. Hubspot (provides a 3rd party themselves) did their own study and found content shared via 3rd party API suffered 67% fewer likes than content published directly to Facebook.

Facebook 3rd Party 300x225 Manual Facebook Posting Worth the Effort

Not only were there fewer likes on the content published through the 3rd party API, the click-through rate of content shared through 3rd party API was 60% lower!

Facebook 3rd Party shared content 300x225 Manual Facebook Posting Worth the Effort

So why may you be hearing reports saying engagement is up since Facebook Timeline was released? Those reports are most likely talking about big brands with big budgets. Those budgets allow for staffing to monitor full time and also enterprise level tools that are white-listed and most likely don’t experience the same backlash as most 3rd party APIs.

If you are not a big brand with a big budget, you should look at manually posting your Facebook content instead of using scheduling services in order to get the most engagement for your limited budget.

What have you seen? Disagree with the findings and conclusions? We’d be happy to talk to you about it.

Facebook Timeline Issues

After our last staff meeting, Sara wanted some help with her Facebook Timeline. She also wanted a shoulder to cry on…

Messages app for iMessage on your Mac

messages title Messages app for iMessage on your Mac

This may be old news for some (i.e. 2 months old), but I came across it just recently.  I have been enjoying the new iMessage functionality on my iPhone since it came out last fall.  Integrated into the existing Messages SMS/MMS app, it provides a more fluid, chat-like experience, although only to other iOS devices.  One of the features allows you to leave a conversation on one device, your iPhone for example, and pick it up on another, such as your iPad.  Since I only have an iPhone, that doesn’t really help me much.  But I do happen to message primarily with other iOS users, and spend a lot of time on my Mac, so I would love to be able to cross conversations between there and my iPhone.

It turns out that along with the announcement of the next Mac OS version (Mountain Lion), Apple released a beta version of a new Mac chat app called Messages (further aligning the Mac OS and iOS).  It’s only available to install on Lion, and I have been meaning to get around to upgrading to Lion for a while.  This may be my motivator.  However, the new desktop Messages app is meant to be an exclusive feature of Mountain Lion, so there’s a catch to this beta version.  It will stop working on Lion when Mountain Lion is released, and you will have to upgrade to continue using it.  Or, as Apple did similarly with the FaceTime app that came out as part of Lion, you may be able to pay a nominal fee to keep it without upgrading your OS.

Facebook Approaches 1B Users, Struggles with Mobile Advertising

so far facebook has around 900 million users Facebook Approaches 1B Users, Struggles with Mobile Advertising

Contrary to predictions in the Fall of 2011, Facebook is now on a faster track to reaching 1 billion monthly active users (MAUs), partially in thanks to its growth on mobile devices.  However, by its own admission this particular avenue of growth is presenting some new challenges to Facebook.  The company company made 85% of its $3.7B 2011 revenue from advertising on the desktop version of its website.  But in March of this year, more than half of its users accessed the service on a mobile device, and more than half of the time spent interacting with the service was done outside of the desktop environment.  This is a problem for Facebook as the company has not yet locked down a mobile advertising strategy.  And until they do so, they are effectively losing money, having given their users a way to use their service without ads.

On a statistical sidenote – you know those “social reader” apps that try to get you to activate with them before clicking through an article someone else posted to their timeline?  Well, it looks like they may be on their way out, or forced to adapt somehow.  It would be good riddance in my book.

See here for a ton more charts and graphs about the current state of Facebook by the numbers.

Astek Staff Meeting: Technical Difficulties with Skype

As many of you know, Rachel usually dials in via Skype from her uber-awesome New York office space (aka her apartment) for our staff meetings. Well, unfortunately we were having issues with Skype all last week and we weren’t able to connect with Rachel. Stupid Skype!

Shopping Safety Alert

As I know many people who use both PayPal and Craigslist, I thought it pertinent to share this information I just discovered:

Apparently there is a new scam on Craigslist involving the misuse/abuse of PayPal information. Apparently scammers will offer to pay you via PayPal (often at a price higher than what you were asking). They then send emails that LOOK like PayPal emails updating you on the payment status and ‘customer resolution’, but they really aren’t PayPal emails, of course. Once their faux emails have convinced you that the payment is being processed and you’ve shipped the item to them, you check your PayPal account and discover no trace of the transaction at all. But you have already shipped your item. At this point there is nothing to be done (PayPal, Craigslist, the shipping company you used…none of them can do anything at this point). You’ve lost your item AND the money you ‘thought’ you were being paid.

I would encourage and remind everyone of the ‘red flags’ to watch out for:

  • Someone offering you payment that is over the asking price (even if they say it is to compensate shipping costs)
  • Someone who says they cannot pick the item up in person because they are traveling overseas
  • Never ship to an address that has not been verified by Paypal
  • PayPal will never ask for your password over the phone or in an email and will always address you by your first and last name (in EVERY email they send).

Also, we all know not to give out bank account information via email or insecure websites, right? Your PayPal account is no different! Treat your PayPal information with as much security as you treat your bank account and social security number!

Also, if you receive what you think is a scam email posing to be PayPal, please report it right away! They have teams set up just for shutting down scams and phishing.

Safe & Happy Shopping, Folks!

no stealing logo 150x150 Shopping Safety Alert

How Does Google Search Work? [VIDEO]

Google is the #1 search engine in the world and has evolved significantly over the years. Back in 2000 Web pages were often only indexed every few months, so you might perform a search and see information that was several weeks old. Since 2003, Google’s process for finding and delivering information has become much more efficient, with page indexing going from weekly to daily.

The Internet would be virtually unusable by today’s standards without the efficiency of search engines like Google. Check out this video of Matt Cutts, software engineer head of Google’s webspam team, explaining the technical concepts behind the searches that drive our daily Internet lives.

Quick Heads Up re: Facebook Profile Pictures on Company Pages

Just in case you missed it (and if you didn’t know, this is why your Page logo looks different)! From Facebook:

“On April 26, we will be updating the size of the profile picture on all Pages. We are letting you know about this small change in advance so that you can update your profile picture on April 26. The new profile picture will be 160 x 160 pixels and will sit at 23 pixels from the left and 210 pixels from the top of the Page.”

5 ways Businesses Can Use Photos on Facebook Timeline

The recent change to Timeline for all business pages means that brands have more options to tell their story using photos as opposed to text.  Some are obvious and others are not, but all can make a great impact in engaging visitors on you page. So how can you get people engaging with you by using photos?

1. Cover Photo

While the cover photo is the first thing a visitor sees when they come to your Facebook page, are you taking full advantage of it? Be sure to use all the real estate and comply with Facebook’s terms of service.  Beyond that, let your imagination go wild. What will grab the viewer’s attention? What clearly tells a story of what your brand is or does?

Screen Shot 2012 04 12 at 2.59.51 PM 300x177 5 ways Businesses Can Use Photos on Facebook Timeline

2. Profile Photo

Is your profile picture just your logo? How does it look offset from your cover photo? You can really grab a visitor’s attention by having a great stand-alone profile photo that also looks like part of you cover photo.

Screen Shot 2012 04 12 at 3.00.58 PM 300x177 5 ways Businesses Can Use Photos on Facebook Timeline

3. Highlight a Facebook post

When you highlight a post on your timeline, it will span across the full width of the page, instead of being stuck on the left or right side. For images, this is a great way to grab the visitor’s attention to that image. If it’s provoking enough on its own, people will like, share or comment on it. If it’s not, can you add a description that will make it provoking?

StarbucksFacebookHighlightedPhoto 300x200 5 ways Businesses Can Use Photos on Facebook Timeline

 

4. Pin to Top

Your posts are shown in chronological order on Timeline. If you have a photo that is about an upcoming event, or just one you want to make sure people don’t miss it, you can pin it to the top. This will put the post at the top on the left side for a period of 7 days, assuring your image will be one of the first things a visitor to your page sees.

MyCommunityManagerFacebookPostPinnedtoTop 300x198 5 ways Businesses Can Use Photos on Facebook Timeline

 

5. Applications

One of the big changes with Facebook Timeline is the loss of the ability to have visitors land on a specific tab. With the change, the menu that was on the left side bar is gone and you now have boxes across the top under your cover photo. Four are visible at one time and the photo app has to be one of them. You can change the other three. Instead of just having the box for the app be the default or text,  use a third party app or hire someone to create custom image for your apps.

FantaFacebookApps 300x185 5 ways Businesses Can Use Photos on Facebook Timeline

They say a picture is worth a thousand words, so why not say at least 5,000 with these simple tips on how to use images on your Facebook page? What are some of your favorite Facebook business pages? Share in the comments!

 

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