Who Needs Swag When You’ve Got a Video Camera?

In order to help demonstrate to our clients exactly what the heck interactive Web marketing is, we recently put together a full-on interactive campaign that combined video, a Web site, targeted personalized emails and some in-person schmoozing.  

As sponsors of CoreNet Global Chicago Chapter, we are traditionally invited to meet and greet participants at their annual golf event fundraiser.  Each year we are given a table and two chairs at a tee where we can chat up chapter members and, typically, give away some swag.  This year we left the swag at home and just brought a video camera.  

As each group of golfers came through our tee, we gathered their business cards and took a quick video of their golf swing.  After the event, we ran back to the office and built this really cool mini Web site.  Then using Emma’s way cool personalization capabilities, we were able to send out the eBlast below with a link straight to each golfer’s swing.  

Once on the Web site, golfers could watch their swing in full speed or slow motion, accompany their swing with their choice of music, putter around and check out the other golfers in their group, or get video tips on our “pro” page.

Most importantly, anyone who was impressed with the magic that is interactive Web marketing could follow the link to Astek’s Web site and contact us about their next project.  

Using Emma’s response tracking, we were not only able to see that our email was viewed by 60% (!!!) of the people we sent it to, but we could also view a list of those who did and did not open the email.  We were then able to chat with them about it at the next meeting and send a targeted follow-up email a few weeks later.

We consider the project a great success and are already using it as a case study to show our clients that with the right tools and a little creativity, they can reach through the Web and connect with their clients in a powerful and personalized way.

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Andy Swindler Categories: Fun, Marketing, Social Media, Web

On Friday, September 19th, The Atom Smashers will premiere as a keystone event of Science Chicago, a yearlong citywide effort to promote science!
During this Science Chicago opening week:

• - Mayor Daley will kick off Science Chicago at a press conference powered by bicycles

• - Dr. Neil deGrasse Tyson, host of public television’s Nova ScienceNow and frequent guest on The Colbert Report, will present Adventures in Science Literacy: How Societies that Embrace the Discoveries of Nature Have Transformed the World.

• - Science Chicago will take over the Museum of Science and Industry’s front lawn with interactive exhibits, experiments, games and shows, including Tom Skilling, Northwestern University’s Solar Car Team, Mike Davis’s chemistry stunts, and ice cores many thousands of years old.


For the film, a panel discussion with us and physicists will follow Friday’s screening, as will a reception. If you’ve ever wanted to chat with scientists over cocktails, now is your chance.

The Atom Smashers Premiere at Science Chicago 
Film, panel, and reception
Friday, 19 September – 7PM
Second screening (no panel or reception)
Saturday, 20 September – 3PM
West Pavilion Auditorium at the 57th Street and Lake Shore Drive, Chicago
Advance Tickets Recommended
$10 for Adults and $5 for Students and Museum Members
Call (773) 684-1414 for reservations.
Tickets also available at the door.
Complimentary Indoor Parking Provided

Why do we care? Andy’s on the 137 Films board and science is cool!

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Andy Swindler Categories: Entrepreneurship, General, Technology

I recently received a promotional email from ProFlowers, an online flower delivery service I’ve used in the past, with the following subject:

“24 Roses for Lacey or anyone special. Save 25%”

It pulled her name randomly from my saved recipient list on their site. The rub is, Lacey and I broke up back in July. No, it didn’t bring me to tears. Not even close. But it raises an interesting question about profile-based marketing. I shouldn’t be expected to have to clear out my address book just to avoid seeing her name. No, it’s really not that bad. But still, I’d rather not have a company trying to sell me something by bringing up something I’d rather not spend a lot of time thinking about.

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Andy Swindler Categories: Marketing, Web