B2C and B2B blogs are very different beasts. Each have different goals and should not look to the same stats for determining success. I ran across a great article today on which statistics are meaningful when evaluating the effectiveness of a B2B blog. If you have a B2B blog or are thinking of adding one to your company’s site, it’s worth a read: http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-blogging-metrics-analytics/?utm_source=eNews&utm_medium=email&utm_content=textlink&utm_campaign=apr10

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Katie Hawkey Categories: Marketing, Social Media, Web

Apple had one of their big press conferences today, the centerpiece of which was the reveal for the new iPhone operating system (OS 4).  It has many small updates, and several larger ones.  The thing that most people are talking about is the introduction of application multitasking.  Previously, when you switch from a third party application to any other application on the iPhone, the original app in effect goes to sleep.  This is annoying for things like streaming audio, when you want to continue listening to a stream while you look something up on the web or send a text message.  Apple is now making it possible for streaming audio to continue in such a situation, as well as allowing background applications to do a few other specific things like send notifications to the foreground of the phone.  It’s not quite true multitasking, but it’s probably enough to make most people happy.  People that have the latest 3GS hardware that is.  Those with earlier hardware versions are out of luck.

The other big update, as I see it, is the new set of “Enterprise Features”.  These are things like VPN, Microsoft Exchange, and the ability to internally push applications to employee phones.  This is a direct shot a Blackberry, which still holds a large share of the corporate market.  I think a lot of companies are getting pressured by their employees to let them have iPhones as company phones.  And these features may well make that a more viable option.

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Andrew Crowe Categories: Gadget

My first iPhone was the 2G model and I didn’t have many complaints about the voice quality or dropped calls — not any more than any other carrier anyway. When I switched to the 3G model, the voice reception became noticeably worse. At first I was content to blame the phone as it seems most people are. But I had to believe that Apple knew even the smartest of smart phones still had to be a PHONE first and foremost.

After tinkering a bit, I realized it’s very simple to switch the phone back into 2G mode. And guess what? I now enjoy the stable 2G reception from AT&T I used to. I have multi-hour-long conference calls with confidence. I can move around and not worry about dropping the call.

For data I typically just leave the wifi connected, which gives me high speed data most of the time (home, office, etc.). But if you find yourself sitting in the park or on the road needing to surf faster, just switch back to 3G. I wish the phone could use 3G for data and 2G for voice, but it’s a minor quibble.

To summarize, switch your iPhone to 2G mode and you’ll have:

Pros:

• Better voice reception and quality
• Longer battery life
• Envy from other iPhone users

Cons:

• Slower data speeds
• That nagging feeling that you’re not using the latest and greatest technology

So how do you do it? Just follow these steps:

1) Press the “Settings” icon/app from your home screen.

2) Press “General” (7th option).

3) Press “Network” (3rd option).

4) In the “Enable 3G” bar, it should say “On.” Press this and it will turn “Off” as shown below.

5) Just click your home button or back to “General” to save. It will take a few seconds to switch over, and then you’re good to go! If you need your faster 3G data, just switch it back any time.

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Andy Swindler Categories: Fun, Gadget, General, Technology