To quickly load up search engine results with your content and a message of your choosing, I would have to recommend video…

Our task for one particular client was to get page one results fast. We had a very specific phrase to focus on, with actual search counts.

In less than a week, we were able to garner nearly all of the page one results with our targeted keyword phrase using video.

Though YouTube is the tubby in the space – surprisingly, we have seen the same video appear higher in Google search results from “other” video sharing sites. Sites like guba.com and clipshack.com are outranking YouTube on Google – go figure…

A recent news item for our targeted keyword phrase is the only thing beating us today. And given the opportunity with some new videos we could probably own that top spot again.

Not to get to too much into the tactics of the effort… but the video focused on one keyword phrase and one variation, along with a single word description further explaining what the video covered.

A lot has changed in the last two years – like YouTube’s auto closed captioning and auto time code  - with downloadable/editable transcripts/captions – and real time language translation options – to name a few… 

And though our contract completed shortly after the uploads, two years later those optimized videos still own four of the top five results.

Using multiple video sharing sites was crucial to the campaign’s success. We used a free tubemogal.com account to post the video to multiple video sharing sites at the same time.

See Andrew Crowe’s post on getting started with a video, and get your message out there!

This post was featured in ePiphany, Astek’s Monthly Newsletter |  Other ePiphany Articles

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Tom Lynch Categories: ePiphany Featured Story, Search Engine Optimization

It’s true.  The availability of cheap cameras, editing software, and online video hosting services has set an extremely low barrier of entry to the world of digital video.  However, to a beginner, putting all the pieces together might be a little intimidating.  Not to fear!  Getting a video on the internet is only as complicated as you want to make it, and you can maybe even do so using resources you already have.  If you use the one-take editing technique, you can skip the video editing software part altogether.  Just shoot your video, and upload it directly to a free hosting service like YouTube.  Let me outline the basic choices you have for each of three main areas: cameras, hosting services, and editing software.

Cameras

Webcams and Mobile Phones
I start with these together since you may already have one or both!  These days, many laptops and monitors come with embedded webcams, and most mobile phones can take video.  Some phones, like the iPhone for instance, can upload video directly to YouTube.  It doesn’t get any easier than that!  And if you don’t have a phone that takes video, or an embedded webcam, buying a webcam may well be the cheapest way to get started.  You’re not going to get HD quality at the low end of the price scale, and you’ll be constrained by having to be connected to your computer, but you can find useable webcams for around $20.
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Andrew Crowe Categories: ePiphany Featured Story, Fun, Gadget, How To, Social Media, Technology, Web

The Triple Bottom Line (TBL) concept of “People, Planet, Profit“ demands that a company’s responsibility be to the people who are influenced in any way by the actions of the firm rather than the people who own it.

TBL is typically discussed in a big business context for two reasons: One, big businesses are by nature the farthest out of human touch with sustainability. Two, if you have to choose one business to make sustainable, a bigger business will have a bigger impact.

But what if we could create an integrated network of small local businesses and independent professionals with an eye on the ecological, economic, and social concepts expressed by the Triple Bottom Line related to their communities?

What if people all over the planet quietly frustrated with the status quo could find the voices of power they’ve lost in the wake of unprecedented corporate growth over the past century?

GoHuman’s vision is a world where these ideals are not afterthoughts, but rather integral and essential elements connecting every community and every business within those communities. We cannot afford for these to be abstract thoughts or luxuries. They are a necessary part of the emerging global consciousness and we need to integrate them into our personal and professional lives by igniting our tribal instincts.

In the United States and other parts of the world, the motivation to adopt this sustainable lifestyle is neither handed down by the government nor encouraged by our existing capitalist economic model. An intricate web of subsidies and loopholes has all but extinguished the basic humanity enjoyed in simpler times in favor of the almighty profit margin.

It’s not all doom and gloom. There is hope. We believe in a better way. It’s the passion that fuels GoHuman and the real people behind it — people just like you with the vision and gumption to do something about it.

It starts simply. It starts with an equitable marketplace that promotes balance amongst the people who use it by rewarding those who provide value with something equitable in return.

It starts with you.

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Andy Swindler Categories: Uncategorized