Silent Water Cooler
More people than ever are able to create content on their own, purely for the sake of creation rather than making money. This will lead to virtual groups of people spread across great geographic distances sharing knowledge about groups of citizen media pieces that most people have never heard of. The idea of mainstream movies, TV, magazines, and radio will fall away as people favor media microcosms that are so finely tuned to their perspective and history that the bonds of relation are truly genuine rather than averaged across surveys and focus groups.
What will this do for water cooler discussions across our great land? And can the water cooler itself be replaced by a virtual hub of banal daytime interest?
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Categories: General, Social Media, Web |
It seems to me that blogs are taking the place of water cooler discussions. As more and more of us work from our homes, it’s easy to feel isolated. Blogs allow us share ideas and events with people we may never meet but who share similar interests and concerns. With mainstream media’s influence spiralling out of our lives, what better way to communicate about the latest media microcosms we’ve come across than on a blog? So forget about people huddled around the water cooler. I’ll be tuning in on my computer — ready to read what everyone has to say.