Lollapalooza was generally a raging success this weekend. My favorite was Radiohead on Friday. They rarely disappoint.

Someone who did disappoint, however, was AT&T. It’s one thing to be caught off-guard by a city hosting an event that brings 75,000 people together on one day. It’s quite another when you are SPONSORING that event. Talk about bad marketing. It was difficult to get a call through, and I got a pile of text messages at the end of the evening from friends all throughout the day telling me where they were 6 hours ago. Great. Overall, AT&T has been okay, but I doubt I’d be with them were it not for the iPhone. To their credit, it did get a little better throughout the weekend, but not much.

Comments(0) - Join the Conversation

Andy Swindler Categories: Marketing, Technology