http://www.astekblog.com/index.php/marketing/books-on-demand/ The Astek Team on web, marketing, tech, social media, and entrepreneurship Thu, 05 Jan 2012 15:46:19 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://www.astekblog.com/index.php/marketing/books-on-demand/comment-page-1/#comment-24961 aswindler Tue, 24 Mar 2009 19:45:43 +0000 http://www.astekblog.com/index.php/general/blog-books-on-demand/#comment-24961 Nice point. To me the real allure of social media is reaching the 50 people who really care and can identify with your craft more than 50,000 people who won't care the next day. Of course selling more books is good, and still takes good old fashioned marketing elbow grease, but I do think for the past 100 years we've become more focused on quantity than quality, especially at an individual level. In a short number of years I expect that micro-crafts and self-publishing will eclipse traditional methods. Nice point. To me the real allure of social media is reaching the 50 people who really care and can identify with your craft more than 50,000 people who won’t care the next day. Of course selling more books is good, and still takes good old fashioned marketing elbow grease, but I do think for the past 100 years we’ve become more focused on quantity than quality, especially at an individual level. In a short number of years I expect that micro-crafts and self-publishing will eclipse traditional methods.

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