funny, freaky, phenomenal or free

Though he agreed that those words catch the majority of buzzy worthy content, he reminded me that it was important to also stay true to your brand voice. (He referred to Andy Sernovitz who we both agree is a master of creating buzz-worth, brand appropriate content – http://www.damniwish.com/)

I personally would like to see Obama use more humor to spread his message. Obama can be very funny – his dry humor is part of his brand voice. And the situation definitely merits comedy – Jon Stewart gets me giggling about healthcare reform on an almost nightly basis. Of course, it’d have to be done very carefully, but I think the late night circuit might be a more powerful medium to carry this debate than the town hall meetings. And it be much more likely to produce “funny” content that would go viral in a way to actually war against the “freaky” content being put out by the right.