Through our work with CoreNet Global Chicago and New York Chapters, as well as Alter Group, CREW Chicago, TCB Development, Tobin Development and others, quite a few of our clients are in Corporate Real Estate. Many of you have been inquiring about using Facebook and other Social Networking sites to improve your business.

I just ran into this article today – “The ‘Facebooking’ of Commercial Real Estate” – here’s the money quote:

“As more commercial real estate professionals are realizing Facebook’s potential for marketing commercial properties and services, the website is seeing a plethora of professionals having joined the site in recent months. Through Facebook’s status updates, wall postings and messaging capabilities, commercial real estate brokers are finding that they can push out their listing to scores of people. In fact, some brokers have created Facebook groups that center around a specific property. I have seen these groups contain properties for sale, new developments and even properties for lease. The best part about these marketing resources is that they are free. The only cost is your time in setting them up.

Some commercial firms are working diligently to expand their presence on Facebook. A great example of this on a national level is Sperry Van Ness. The company has created a Facebook group* for its Asset Recovery Team as well as a group for its corporate presence*. Sperry Van Ness uses these groups to push out news about market dynamics, company services and expert opinions to the members of its group, which includes company advisors, clients and potential investors.”

*This author actually incorrectly identifies the pages referenced above as “groups.” Those are actually “pages” – a distinction we have covered in a past blog post here.

Astek resently presented on social media to a group of real estate professionals at a CoreNet Chicago event – Challenging Economy Digital World in May.

Andy and others in Panel Discussion about Social Media

Katie teaches Facebook & LinkedIn 101

Katie takes audience questions about Facebook & LinkedIn

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Katie Hawkey Categories: Marketing, Social Media, Web