Now that there’s no way the Astek bump could artificially inflate the popularity of Brendan McNamara’s hilarious YouTube interview with NBA star Stephon Marbury, I feel obliged to brag on him a little bit. The story goes that he was driving by a bus stop in L.A. and saw Stephon waiting for a bus (eating at a restaurant in L.A. with Brendan is a special experience since he recognizes just about anyone he’s ever heard of). He ran home to grab his video gear and brought it back to the bus stop. This is the first episode of what ensued:

What I especially like is the way Brendan split “Me & Stephon” into multiple YouTube segments to give it an episodic feel. You could draw a straight line to chart the increased viewership of each episode over time, with Episode One weighing in at more than 40,000 views in the past week since it was posted. Go B!

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Andy Swindler Categories: Fun, Marketing, Social Media