ProFlowers Pours Lemon Juice in the Wound
I recently received a promotional email from ProFlowers, an online flower delivery service I’ve used in the past, with the following subject:
“24 Roses for Lacey or anyone special. Save 25%”
It pulled her name randomly from my saved recipient list on their site. The rub is, Lacey and I broke up back in July. No, it didn’t bring me to tears. Not even close. But it raises an interesting question about profile-based marketing. I shouldn’t be expected to have to clear out my address book just to avoid seeing her name. No, it’s really not that bad. But still, I’d rather not have a company trying to sell me something by bringing up something I’d rather not spend a lot of time thinking about.
Tags: automation, email, Marketing
