Blogs are simply the first widespread form of free content expression. People are happy to put it out there, even if they don’t get celebrity or acclaim. Big business could take some cues from this. Of course most bloggers aren’t worried about the bottom line, but there are things we can all learn about the success of taking a leap to trust that people will actually end up providing you with more creative revenue streams the less you control their content. Consumers are just that — people who consume. They are happy to pay money. But a reasonable amount that doesn’t include padding, profit, or even distribution models and expenses that have no future.

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Andy Swindler Categories: Social Media, Web