We’ve reached the end of a significant phase with eMainstay, a client with whom Astek has spent the last three years building the My25 web-based meal-planning software to improve health and reduce management costs for communities housing people with developmental disabilities.

In order to broaden the market for the software, which has proven highly successful in numerous USDA-funded studies, eMainstay approached Astek to develop a robust new My25 prototype for the software and online community development. We chose video as the form to convey our vision for the future of our software and a truly innovative approach to household-oriented meal planning.

The videos below say it better than words. Bon Appetit!

My25 Business Overview

My25 Online Toolkit Intro

Extra special thanks to Vin Design, Kathleen Ermitage, and Sedgwick Productions for their multiple contributions to the ongoing success of this project.

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Andy Swindler Categories: Entrepreneurship, Fun, Marketing, Technology, Web

You may have noticed a new kind of square barcode popping up all over the place, which are most likely QR codes. Actually there are a few different kinds of barcodes, but they all have the same basic purpose – using your smartphone’s camera to access information encoded on anything in the physical world.

I think of this as putting hyperlinks on any surface you see – anywhere. This is huge.

It’s the best thing I’ve seen bridging the real world of signs and paper to the virtual world of Web and mobile. With the right app you can transfer information such as contact data from a name tag or view the trailer for the movie review you’re reading. The possibilities are endless and they aren’t limited to scanning the physical world since you can scan a code on an LCD monitor and take the information with you.

Earlier this week I noticed an otherwise unmarked white cargo truck with QR codes on the back and sides. I didn’t get a chance to scan the code to see if it was a subtle marketing experiment or used for logistics tracking, but I did get the picture below.

In addition to seeing these pop up in magazines recently, I saw one Tuesday night on a Dance Flight program by DanceWorks Chicago, who recently became an Astek client. The link goes to an extended program with videos and other multimedia material you can’t get on paper.

Try scanning the QR code above. I use QuickMark on my iPhone, which works quite well scanning screens and paper. You can download QuickMark here.

Social media writer and consultant Rachel Yeomans recently posted an article spotting a QR code on Facebook for Net-a-Porter’s new mobile site:

For an example of the Microsoft Tag, which I think is a bit too colorful to be practically incorporated into most branding, I scanned an ad from the current issue of Entertainment Weekly (yes, someone else in the office has a guilty pleasure). Scan the code below to view a YouTube trailer for The Green Hornet on your mobile device. You’ll need to download a tag reader free from Microsoft.

If you’re envisioning a world in which we all wander around scanning each other for information, well, you’re probably not too far off. But this is all an interim step until the technology becomes so ubiquitous that we don’t even need our phones to do the scanning. At that point privacy and social concerns will take over the conversation from technology.

You can generate your own QR code to try out the technology. Post a comment if you’ve seen some interesting QR codes out there or think of any great uses for this technology.

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Andy Swindler Categories: Fun, Gadget, Marketing, Social Media, Technology, Web

The right CMS allows you to focus on your website content rather than the tools that run it. Numerous options meet the demands of countless websites. Astek designed Webany for you.

By now you should know why you need a CMS and how you can use a Content Management System to keep your website up to date. I wanted to share some tips about choosing the right CMS to make your Web life easier and more productive.

There are four basic types of CMS:

1. Open source applications that require configuration from a Web professional
2. Boxed desktop software that allow you to edit your website from one computer
3. “Boxed” hosted software that requires configuration from a Web professional
4. Hosted software as a service (SAAS) applications that relieve you from the burden of worrying about the backend

Here is some more info on each type of CMS to help you make the right decision:

1. Open source means that the code used to create the software is publicly available and takes advantage of a huge pool of resources (programmers) to develop. There are advantages and disadvantages to open source software. Since development is not regulated by a single entity, it also means that version-control isn’t 100% predictable or reliable. Typically this weighs on the side of advantage since there are a number of passionate, dedicated developers to fix problems that arise.

Open source developers create add-on modules or plug-ins to provide extended capabilities including forums, blog, wiki, web-stores, photo-galleries, contact-management, e-commerce, etc. It can be time-consuming to find the right plug-in, verify it works with your website and does what you need it to do, but chances are there is a solution out there for you. You will typically need to work with a developer to install, configure, and develop an open source CMS for you to use.

We like to use WordPress for blogs, which is an open source CMS for publishing. For blogs it’s nearly perfect, but we find that for creating more complex websites it has some limitations that inspired us to create Webany.

2. You can purchase boxed CMS desktop software like you would a word processor and run it from your computer. Adobe Contribute is a fairly capable desktop-based CMS. Typically these are designed for one person to manage one or more websites from one computer. While they can sometimes handle multiple users, this gets expensive quickly since you have to purchase additional licenses of the software for each person.

Some boxed CMS products are far more expensive and do offer a greater array of features. These also require set-up from a knowledgeable professional and rarely work perfectly “out-of-the-box” as their packaging might suggest. Again, these products are usually not designed to handle highly complex websites like our solution.

3. There are a few “boxed” hosted solutions out there that are not open source, but may still offer a suitable range of options for your Web needs. These are “boxed” solutions in that they are purchased as a single license, but are not designed as do-it-yourself products. You will need the help of a Web developer to install and configure these products on your Web server, as well as train you to use them. Telerik’s Sitefinity is a good example.

4. That leaves us with SAAS or hosted Web CMS. These have a big advantage in saving you time and money with set-up since they are maintained by the company who provides the service, which means you don’t have to worry about it! Some hosted CMS’ have pre-made templates for you to use, and only a few allow you to use a custom design.

You may still need the skills of a Web professional, especially if you are custom-designing a website to match your brand and specific needs. Astek specializes in this type of development, but we were consistently disappointed with CMS solutions that sacrificed features for ease-of-use, or packed in so many features that that they became cumbersome to use. Rather than settle for another solution, we decided to make one that meets our ideal for a CMS.

Webany is just right. She offers more flexibility than you’re likely to need while maintaining an intuitive design that makes managing your website a snap. You can update anything from words to photos to movies to custom forms without any knowledge of HTML. Use a custom design from Astek or anyone else.

Most importantly, Webany makes sure that your updates won’t counteract the effort and money you put into creating a custom-tailored look and feel. Auto-archiving and user workflow ensure a painless approach to website maintenance.

If you’re interested in learning more, please contact us for a Webany demo.

 This post was featured in ePiphany, Astek’s Monthly Newsletter |  Other ePiphany Articles 

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Andy Swindler Categories: Entrepreneurship, ePiphany Featured Story, Marketing, Technology, Web

Road trains look like a very encouraging solution to automotive transportation. Essentially cars using wireless signals to automatically follow a lead car. I’ve long felt that if all cars were somehow connected and able to start and stop together that we’d all save a lot of time and headache on the road! Have you ever noticed how much time is wasted just waiting for the cars ahead of you to start moving?

Imagine how much better life would be if we could have transit time to do whatever we wanted. Work, sleep, read, you name it. I’m sure it will be awhile before they are ready for prime time, but I personally can’t wait.

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Andy Swindler Categories: Fun, Gadget, Green, Technology

I guess this is somewhat old news, but I got to see a Steelcase Walkstation in the flesh last night at the Office Concepts party in Chicago. I have to admit when I first heard about this concept a few days ago, I snickered a bit, but the idea is growing on me.

At first I imagined someone trying to run, or even jog, while typing or trying to concentrate. I know when I work out the blood doesn’t seem to flow first to the brain, but your mileage may vary.

I was told that the contraption was intended for walking and working instead, at around 2.5 miles per hour. This could make more sense. Everyone should walk for at least half an hour every day. I’ve always believed humans were not meant to be shackled to a desk all day long, and this might be the next step towards a healthier working lifestyle.

Especially with innovations in the gaming world of controller-less interfaces that use cameras and microphones to detect body motions and sound, it’s not hard to imagine a virtual environment where after donning some kind of headgear you can be “walking” through a sunny glade, collaborating with people you “meet” (actually seamless video-teleconferencing) in a pretty natural way.

With a price tag around $5,000, the Steelcase solution isn’t for everyone, and the do-it-yourselfers are already proving anyone can make a treadmill desk for a lot less money. But you probably won’t get the nifty buttons that allow you to adjust the desk height on the fly.

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Andy Swindler Categories: Entrepreneurship, Fun, Gadget, Technology

Do we really need an application that turns off our computer’s Internet connection until you reboot it? Freedom does just that, though you can also specify a time for it to “release” your Internet back to you. I guess since it’s my job to be online most of the time this seems impractical to me, but I appreciate the sentiment. Some of the best work I get done is on airplanes where I have no Internet AND no phone. However, I find it a bit sad that we have so little self-control that we need an application to do this for us. It’s easy enough just to turn off your wi-fi or unplug your network cable. But then again, it’s easy to plug it back in as well if you just HAVE to check your Facebook news feed.

This might be useful to me when they figure out how to block cell phone signals from you computer as well.

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Andy Swindler Categories: Gadget, General, Technology, Web

It’s really been bringing out the grammar snob in me lately to see LinkedIn’s automated messages mix plural pronouns. For example, “Andy Swindler has updated their profile,” rather than his/her. This is a common complexity in the English language, but it’s one I feel is still necessary. Officially, we are to default to using “he” if the gender of the subject is unknown. But there are more creative ways around it that are still grammatically correct and adhere to more contemporary political correctness standards. “Andy Swindler’s profile was updated on December 12.” Just an example. The point is that computers don’t have to sound like computers if you build the software that’s flexible and smart enough to account for these things. I’m picking on LinkedIn here, but it’s a common issue that should be addressed when designing sophisticated software.

As much as I’ve enjoyed digging back into LinkedIn lately, I’m frequently reminded of the glaring lack of innovation on this site. The best features seem taken right out of the Facebook page. At least they are imitating the best social networking site out there.

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Andy Swindler Categories: Social Media, Technology, Web

I recently received a promotional email from ProFlowers, an online flower delivery service I’ve used in the past, with the following subject:

“24 Roses for Lacey or anyone special. Save 25%”

It pulled her name randomly from my saved recipient list on their site. The rub is, Lacey and I broke up back in July. No, it didn’t bring me to tears. Not even close. But it raises an interesting question about profile-based marketing. I shouldn’t be expected to have to clear out my address book just to avoid seeing her name. No, it’s really not that bad. But still, I’d rather not have a company trying to sell me something by bringing up something I’d rather not spend a lot of time thinking about.

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Andy Swindler Categories: Marketing, Web