Coming Soon to an iPad Near You: Second Screen Social TV

As we race to the full convergence of TV and the Web, we’re seeing a bevy of ideas about how to augment the traditional TV experience by providing instant access to buy Gloria’s newest shoes with a click, join social media discussions with other fans and other ways to combine watching with doing.

One concept quickly gaining momentum is called “second screen.” This is basically the idea that your iPad or other mobile device can synchronize with what you’re watching to create a richer interactive, though sometimes distracting, experience. The evolution was natural, since iPads and other mobile devices have wormed their way into the average couch surfer’s viewing experience anyway. Why not link them directly to what’s being watched?

wpid Second screen 2012 10 5 12 54 Coming Soon to an iPad Near You: Second Screen Social TV

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Email Lottery: What Would You Say to 1 Million People?

And now for something completely different. As marketers keep trying to get more relevant content into people’s email inboxes, I find the approach of The Listserve to be quite refreshing.

Basically it’s an email lottery, which means that everyone who signs up is entered for a chance to send an email to everyone on the list. Subscribers get one email a day from the winners.

From a marketing standpoint, there isn’t a lot of segmentation data or anything like that to target the emails. The only thing that brings this group of people together is their mutual desire to reach out to the other people on the list.

This is probably the closest I’ve ever seen email get to social media, albeit in a highly moderated format. Although at 21,429 subscribers, they still have a ways to go to get a million people.

So go ahead, sign up for The Listserve yourself and see what happens.

Facebook Privacy Tips

Many people tend to get bent out of shape every time Facebook changes anything. I wasn’t in that camp until Facebook Timeline hit.

As a Web developer, I appreciate that Facebook successfully manages a community with more than 800 million users, which offers them a bit of forgiveness for little interface issues. Beyond that, I bet if the people complaining about new interfaces went back three months later, they wouldn’t even recognize the old one and would agree that things had, in fact, improved.

As a Web-savvy individual, I don’t have any great love for Facebook’s approach to privacy settings.

I find them cumbersome and imagine a lot of users don’t take the time to navigate, therefore leaving their accounts wide open for perusing. I periodically check on my settings to make sure everything looks good, even logging out and Googling myself to see what other people see.

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