It was the best of events, it was the worst of events, it was the age of Social, it was the age of Static, it was the epoch of Buzz, it was the epoch of Banality, it was the season of Profit, it was the season of Loss, it was the spring of Conversation, it was the winter of Confusion, we had everything before us, we had nothing before us, we were all going direct to the wonder of engagement, we were all going direct the other way.
I recently attended two events, and while the names are unimportant, the very distinct differences in engagement and enjoyment are not:
Event A was a travel conference with over 10,000 attendees, three well-known TV personalities and over 75 vendors. Event A had no social media component during their event.
Event Z was a smaller technology conference with around 300 attendees and what seemed to be around 35 vendors. Event Z saw a lot of social media action before, during and after the event.