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An Event Planner’s Guide to Facebook

Facebook for Events and Conferences An Event Planners Guide to Facebook

This is not an article about creating a Facebook Event to increase attendance without annoying your friends. This is not possible. All Facebook Events annoy your friends.

I’m writing this for event planners who want to build a long-term audience. While Twitter gets a lot of attention for event engagement (see my blushingly well-received post about this), note the stats from a December 2012 Pew research study: Read more »

Event Social Media: A Tale of Two Events – Twitter

Events image Event Social Media: A Tale of Two Events   Twitter

It was the best of events, it was the worst of events, it was the age of Social, it was the age of Static, it was the epoch of Buzz, it was the epoch of Banality, it was the season of Profit, it was the season of Loss, it was the spring of Conversation, it was the winter of Confusion, we had everything before us, we had nothing before us, we were all going direct to the wonder of engagement, we were all going direct the other way.

 

I recently attended two events, and while the names are unimportant, the very distinct differences in engagement and enjoyment are not:

  • Event A was a travel conference with over 10,000 attendees, three well-known TV personalities and over 75 vendors. Event A had no social media component during their event.
  • Event Z was a smaller technology conference with around 300 attendees and what seemed to be around 35 vendors. Event Z saw a lot of social media action before, during and after the event.

Read more »

#YEAstek! – Storified Staff Favorites from 2/11/13


#YEAstek! – Social Shout-outs

A weekly round-up of what we thought was unique, useful, or fun in the week on Feb. 11th – 2013

Storified by astekweb· Sun, Feb 17 2013 07:39:18

Don’t get lost in the metrics! 4 Reasons Why CTR Is a Bad KPI – @adMarketplace Blog #YEAstek! http://ar.gy/3Sx6astekweb
Real Life Bruce Willis Movie: Jaw-Dropping Meteor Fireball Explodes Over Russia #YEAstek! http://ar.gy/3TDvastekweb
The Vine app is gaining ground! "How 15 Real Businesses Are Getting Creative With Vine" @hubspot #YEAstek! http://ar.gy/3RFcastekweb
Beam me up, Scotty! Real Life Star Trek: Apple smartphone watch with iPhone features- The Inquirer #YEAstek! #iWatch http://ar.gy/3QlBastekweb
RT @astekweb: Don’t get lost in the metrics! 4 Reasons Why CTR Is a Bad KPI – @adMarketplace Blog #YEAstek! http://ar.gy/3Sx6adMarketplace.com

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