An old college friend who avoids social networks addressed an intriguing problem recently:

“I’ve just decided what it is I don’t like about Social Networking… it’s the idea that it, when push comes to shove, my people can bury your people… Please, tell me I’m wrong, that the end result doesn’t allow those with the most connections to dominate society further for their own benefit at the expense of those with the fewest connections. Much like the rich vs. the poor struggles of yesteryear, only now we can rise above money – look, it’s purely about fame and how well you’re liked.”

As an indirect middle finger to bullies of the past who gained advantage by physical body size, bullies in the social networking world are often the geeks! One of the reasons people are racing to Google+ is that it’s easier and more natural to organize friend groups based on the way humans naturally organize themselves rather than feeling like you’re a database admin trying to maximize the efficiency of a friend database.  

Somewhere deep within Facebook are the tools and settings to make sure the people you care about show up before the “bullies.” Also, perceptions are skewed when Facebook’s algorithm tends to give people exposure simply for talking more rather than saying something you’d necessarily care about. Google+ Circles seem to move this in the right direction by making it easier and more intuitive to share certain info with specific groups.

I’m not 100% sold on Google generally, as it often behaves as one of the biggest bullies out there. I think all of this is perhaps the greatest social experiments we’ve ever witnessed, certainly the most public. And like all things, once our fascination with the technology wears off we can just get back to being people. Until then, I agree that human nature seems only to fight against the true potential of this technology: to bring us together and make people more efficient and benevolent. It unfortunately tends to provoke paranoia, greed, and ego as well.

Humans and other primates are intoxicated by celebrity. Social media has elevated many of us to a level of semi-celebrity, but still lends power to those with means and connections above the masses. I’m not sure this will ever change, as I do believe it’s part of our very nature, for better or worse. I share the dream of technology enabling collective good, but feel that we are quite far from fully realizing it.

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Andy Swindler Categories: Marketing, Social Media, Technology, Web

The Triple Bottom Line (TBL) concept of “People, Planet, Profit“ demands that a company’s responsibility be to the people who are influenced in any way by the actions of the firm rather than the people who own it.

TBL is typically discussed in a big business context for two reasons: One, big businesses are by nature the farthest out of human touch with sustainability. Two, if you have to choose one business to make sustainable, a bigger business will have a bigger impact.

But what if we could create an integrated network of small local businesses and independent professionals with an eye on the ecological, economic, and social concepts expressed by the Triple Bottom Line related to their communities?

What if people all over the planet quietly frustrated with the status quo could find the voices of power they’ve lost in the wake of unprecedented corporate growth over the past century?

GoHuman’s vision is a world where these ideals are not afterthoughts, but rather integral and essential elements connecting every community and every business within those communities. We cannot afford for these to be abstract thoughts or luxuries. They are a necessary part of the emerging global consciousness and we need to integrate them into our personal and professional lives by igniting our tribal instincts.

In the United States and other parts of the world, the motivation to adopt this sustainable lifestyle is neither handed down by the government nor encouraged by our existing capitalist economic model. An intricate web of subsidies and loopholes has all but extinguished the basic humanity enjoyed in simpler times in favor of the almighty profit margin.

It’s not all doom and gloom. There is hope. We believe in a better way. It’s the passion that fuels GoHuman and the real people behind it — people just like you with the vision and gumption to do something about it.

It starts simply. It starts with an equitable marketplace that promotes balance amongst the people who use it by rewarding those who provide value with something equitable in return.

It starts with you.

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Andy Swindler Categories: Uncategorized

The right CMS allows you to focus on your website content rather than the tools that run it. Numerous options meet the demands of countless websites. Astek designed Webany for you.

By now you should know why you need a CMS and how you can use a Content Management System to keep your website up to date. I wanted to share some tips about choosing the right CMS to make your Web life easier and more productive.

There are four basic types of CMS:

1. Open source applications that require configuration from a Web professional
2. Boxed desktop software that allow you to edit your website from one computer
3. “Boxed” hosted software that requires configuration from a Web professional
4. Hosted software as a service (SAAS) applications that relieve you from the burden of worrying about the backend

Here is some more info on each type of CMS to help you make the right decision:

1. Open source means that the code used to create the software is publicly available and takes advantage of a huge pool of resources (programmers) to develop. There are advantages and disadvantages to open source software. Since development is not regulated by a single entity, it also means that version-control isn’t 100% predictable or reliable. Typically this weighs on the side of advantage since there are a number of passionate, dedicated developers to fix problems that arise.

Open source developers create add-on modules or plug-ins to provide extended capabilities including forums, blog, wiki, web-stores, photo-galleries, contact-management, e-commerce, etc. It can be time-consuming to find the right plug-in, verify it works with your website and does what you need it to do, but chances are there is a solution out there for you. You will typically need to work with a developer to install, configure, and develop an open source CMS for you to use.

We like to use WordPress for blogs, which is an open source CMS for publishing. For blogs it’s nearly perfect, but we find that for creating more complex websites it has some limitations that inspired us to create Webany.

2. You can purchase boxed CMS desktop software like you would a word processor and run it from your computer. Adobe Contribute is a fairly capable desktop-based CMS. Typically these are designed for one person to manage one or more websites from one computer. While they can sometimes handle multiple users, this gets expensive quickly since you have to purchase additional licenses of the software for each person.

Some boxed CMS products are far more expensive and do offer a greater array of features. These also require set-up from a knowledgeable professional and rarely work perfectly “out-of-the-box” as their packaging might suggest. Again, these products are usually not designed to handle highly complex websites like our solution.

3. There are a few “boxed” hosted solutions out there that are not open source, but may still offer a suitable range of options for your Web needs. These are “boxed” solutions in that they are purchased as a single license, but are not designed as do-it-yourself products. You will need the help of a Web developer to install and configure these products on your Web server, as well as train you to use them. Telerik’s Sitefinity is a good example.

4. That leaves us with SAAS or hosted Web CMS. These have a big advantage in saving you time and money with set-up since they are maintained by the company who provides the service, which means you don’t have to worry about it! Some hosted CMS’ have pre-made templates for you to use, and only a few allow you to use a custom design.

You may still need the skills of a Web professional, especially if you are custom-designing a website to match your brand and specific needs. Astek specializes in this type of development, but we were consistently disappointed with CMS solutions that sacrificed features for ease-of-use, or packed in so many features that that they became cumbersome to use. Rather than settle for another solution, we decided to make one that meets our ideal for a CMS.

Webany is just right. She offers more flexibility than you’re likely to need while maintaining an intuitive design that makes managing your website a snap. You can update anything from words to photos to movies to custom forms without any knowledge of HTML. Use a custom design from Astek or anyone else.

Most importantly, Webany makes sure that your updates won’t counteract the effort and money you put into creating a custom-tailored look and feel. Auto-archiving and user workflow ensure a painless approach to website maintenance.

If you’re interested in learning more, please contact us for a Webany demo.

 This post was featured in ePiphany, Astek’s Monthly Newsletter |  Other ePiphany Articles 

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Andy Swindler Categories: Entrepreneurship, ePiphany Featured Story, Marketing, Technology, Web

Road trains look like a very encouraging solution to automotive transportation. Essentially cars using wireless signals to automatically follow a lead car. I’ve long felt that if all cars were somehow connected and able to start and stop together that we’d all save a lot of time and headache on the road! Have you ever noticed how much time is wasted just waiting for the cars ahead of you to start moving?

Imagine how much better life would be if we could have transit time to do whatever we wanted. Work, sleep, read, you name it. I’m sure it will be awhile before they are ready for prime time, but I personally can’t wait.

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Andy Swindler Categories: Fun, Gadget, Green, Technology

In reading and thinking about Obama’s new strategies and policy recommendations, I see this fear of socialism popping up here and there. While I’m not a support of a completely socialist system, I also know that no president has the power to bend the country that far in any direction. However, clearly his plans do have a more liberal or socialist bent than we’ve seen for a long time.

What’s changed? And why might it work this time around?

The Internet has finally come of age. Facebook, MySpace, Wikipedia, and other sites have put the power of voice in the hands of the people. The only problem until now is that no one has been listening. With Obama’s deep understanding of the power of this medium, his ardent support of it, and his willingness to find solutions in the words of his constituents, I see a newfound hope that is encouraging, to say the least.

Blogs, forums, personal web sites, and comments across many sites create a network of conversation and debate that is not perfect, but is better than anything we’ve seen to date. No longer is the power of oratory limited to statesmen, scholars, elite businessmen,

For once, the government is asking for our opinions, and seems genuinely interested in what we have to say.

And for the first time in several years, we see the hope of a government that will hold itself accountable by embracing these technologies. The transparency of the Internet mandates that the people have a public voice. This voice has the power to persuade, argue, encourage, and identify wrong-doing with unprecedented equality, accuracy, and speed. Obama’s commitment to applying new marketing trends in technology to the government are enlightening:

“Among his proposals: making more government reports and data available online; Webcasts of all government meetings; and creating tech tools to allow users to track federal grants, contracts, lobbyist information and earmarks. He even proposes a five-day public comment period on any legislation pending before the White House.”

Granted there are problems. There is a great deal of noise out there, and it’s everyone’s job to sift through it. Technologies are getting better to allow us to do this, but human editors will always be necessary. A larger problem is the growing digital divide, which leaves millions of Americans out of this conversation. Democracy and equality are never comprehensive, even on the Internet, but we’re heading in the right direction.

Network Neutrality is going to be a key issue to keeping the Internet working as we know it, free and open to everyone who has access. And burgeoning organizations are focusing on the digital divide issue to make sure Broadband Internet is not a luxury, but a necessity for all Americans. Until we solve this issue and give everyone a voice, decisions will still be made by people who are not as directly affected by the results. That’s not democracy.

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Andy Swindler Categories: Entrepreneurship, General, Social Media, Web

1. Larry Seltzer, Internet Freedom and Security Are Necessarily at Odds

Security comes at the cost of flexibility when it comes to computers. Within an enterprise, things are much easier to control than on the open Internet.

2. Michael Lewis, The End of Wall Street’s Boom

Frightening and enlightening insider look into Wall Street to know there really was no wizard behind the financial curtain pulling levers.

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Andy Swindler Categories: Entrepreneurship, General, Technology