Another year brought another fabulous SIPA niche B2B publishing conference in DC. I got to see old friends and meet new ones. I taught, I learned and through it all we had a lot of fun.
To kick things off, I spoke on the concept of going “digital first” with Wiley Editor David Famiano, showcasing Webany’s web-to-print features. CQ Roll Call’s John Dineen shared stories from the trenches of small and large pubs going through the process. There’s David on the right in the Astek booth (lounge).
In the middle is Astek’s VP Marketing, Rachel Yeomans, who shared a social media case study highlighting how to measure efforts for a blogger outreach and social media program.