The term “Company Culture” is thrown around a lot these days. But what does it mean? The dot-com era gave us foosball machines, Aeron task chairs and catered lunch. The tech giants that survived have everything from yoga classes to dry cleaning. The millennials demand flexibility, clear rewards and open offices. The boomers don’t know where to put their bobble heads after getting kicked out of their cubicles.
Your company’s culture is ultimately defined by your people who, by the way, also define your brand. Your brand, in turn, defines what your company exhibits as an experience for all people involved: customer, staff, mascots, etc.
Basically, your culture is good if people want to be there and hold each other accountable for being their best.