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Digital Design = Form or Function?

At its best design delivers both form and function. If you have to choose form OR function, I’d take function any day. Design without function is art, which is lovely in a museum or plaza or Burning Man (below), but for businesses wanting to use technology for a purpose, it had better be design and not art.

wpid burning man 2010 art design form function 2013 02 15 08 44 Digital Design = Form or Function?

It’s no surprise to people familiar with Astek that we enter the design discussion from the function side of the equation. That doesn’t mean we don’t have deep-rooted brand considerations and design aesthetics. Indeed, these factors inform everything we do for our clients and ourselves. But we start every discussion by asking questions about the function. Who is going to use it? How will they use it? Why? What is the brand promise this experience must deliver? Read more »

SIPA Miami Niche Publishing Conference In Retrospect

Last week Rachel and I made our regular trek to the Specialized Information Publishing Association (SIPA) 29th Annual Digital Publishing & Media Institute in Miami, FL.

We were busy presenting information, leading roundtables, learning in sessions, exhibiting and networking with our friends (Hi, Leslie!) and colleagues. It was such an action-packed time, we didn’t make it to the beach, but we did help to increase everyone’s knowledge of digital marketing for publishers, including ours!

wpid rachel yeomans astek leslie davidson sipa miami 2012 2012 12 21 11 37 SIPA Miami Niche Publishing Conference In Retrospect

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What is Responsive Web Design?

If you are a Web designer or developer, you are either already implementing responsive (adaptive) design or are scrambling to figure out how to do it. Why? Because it has become best practice for accommodating the increasingly huge number of mobile devices with wildly varying screen sizes and user interfaces.

For those who don’t live in our world, I wanted to take a moment to talk about the evolution of Web design for mobile devices.

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