Last week, I learned about AdWords Scripts and how automation can save you time and effort towards interpreting your activity. This week I wanted to explore another aspect that is available in Adwords called Labels. This is a function that I had seen a lot of chatter on this lately, and wanted to know for myself why this could be useful to me.
Labels allow you to place a label or title on every part of your pay per click campaign, from keywords to ads, to ad groups and even campaign names. The first time I read about this, my thought was that this was another way to spend more time than I wished on a function that I might be able to do without. After I started to implement it myself, I saw the light.