Digital Design = Form or Function?

At its best design delivers both form and function. If you have to choose form OR function, I’d take function any day. Design without function is art, which is lovely in a museum or plaza or Burning Man (below), but for businesses wanting to use technology for a purpose, it had better be design and not art.

wpid burning man 2010 art design form function 2013 02 15 08 44 Digital Design = Form or Function?

It’s no surprise to people familiar with Astek that we enter the design discussion from the function side of the equation. That doesn’t mean we don’t have deep-rooted brand considerations and design aesthetics. Indeed, these factors inform everything we do for our clients and ourselves. But we start every discussion by asking questions about the function. Who is going to use it? How will they use it? Why? What is the brand promise this experience must deliver? Read more »

4 Reasons Not to Hate Apple for New iOS6 Maps App

It won’t surprise anyone who knows me that I have a bias for the Apple ecosystem over Google. When I hear people complaining about the new Apple Maps app, I find myself asking why people are so upset with Apple over this.

Consider the following:

1) While it’s true that Apple made the original iPhone Maps app that was powered by Google maps, Google has provided no intentions to release a stand-alone Google Maps app like the stand-alone YouTube app. Rather than make users happy by launching a stand-alone app, Google’s Executive Chairman Eric Schmidt prefers to make foolhardy statements like, “We think it would have been better if they had kept ours. But what do I know?” Speculations have surfaced that Google is working on a stand-alone iOS maps app, but not anytime soon, so we’ll have to wait and see.

If it had been possible or easy for Apple to incorporate Google Maps features like turn-by-turn directions that gave the Android maps app a boost in popularity, I imagine they would have.

Read more »

What is Responsive Web Design?

If you are a Web designer or developer, you are either already implementing responsive (adaptive) design or are scrambling to figure out how to do it. Why? Because it has become best practice for accommodating the increasingly huge number of mobile devices with wildly varying screen sizes and user interfaces.

For those who don’t live in our world, I wanted to take a moment to talk about the evolution of Web design for mobile devices.

Read more »

« Previous PageNext Page »