IPv4 update: Address Rationing and World IPv6 Day

I wrote previously about the coming exhaustion of IPv4 addresses and we’ve been seeing the next steps play out.

On February 3 the Internet Corporation for Assigned Names and Numbers (ICANN) had a ceremony to commemorate the distribution of the last available blocks of addresses to all five of the world’s Regional Internet Registries (RIRs.)

And now word comes that the RIR for Asia and the Pacific Rim, APNIC, has released all of its addresses earlier than expected.  A portion of those addresses are being kept in reserve specifically to assist in IPv6 transition which is still happening at slow pace.

Next step is World IPv6 Day on June 8, when dozens of major Internet players including heavy hitters like Google, Facebook and Yahoo will provide all of their content over IPv6 connections to raise awareness of the need to implement IPv6.


SXSW Interactive 2011 Reflections

While I’m a frequent traveler to Austin, TX, for music events and family, this was my first time at South By Southwest Interactive (#SXSWi). SXSW is divided into Interactive, Film, and Music festivals, each world-renowned for the quality of talent, content, and fun.

SXSWi is the height of Tech geekery, mostly focused around Web and mobile apps related to social media, such as Foursquare or Twitter. This is my crowd, for sure, and our social media guru Rachel Yeomans was even more plugged in than me due to her incessant and productive use of Twitter.

I dusted off my Twitter account just for the occasion. While I was one of the first people on it three years ago, I’ve found it difficult to keep up, which is a common issue for our clients to which I can relate! I’m glad I brought it out, though, as much of SXSW takes place on Twitter. This isn’t a surprise considering that Twitter essentially launched at SXSW years ago, but what did surprise me was the advanced and consistent use of hash tags to create interactive audience feedback for every session. Moderators would monitor the Twitter traffic for that session and involve the audience as they could.

Most of the big tech brands were present, as were most of the geek celebrities. A highlight for me was getting to meet a childhood geek hero, Guy Kawasaki, who was there supporting his new book, Enchantment. I fondly remember reading Guy’s column in MacUser magazine in the early 90s. As Chief Evangelist for the Mac when it was first released in 1984, he was there right at the beginning. Now he turns much of his attention to helping entrepreneurs, writing, speaking, and VC’ing. I got to meet him at his book signing, pictured below!

Andy Swindler Guy Kawasaki SXSWi2 SXSW Interactive 2011 Reflections

The learning, networking, funning, eating, and yes… drinking, all made for a dense and highly worthwhile experience, starting with legos. When we first arrived at the conference center, I found three huge tables full of legos, which immediately put me in a five-year-old state of mind. Perfect! No, we didn’t spend the whole time there, but it was a good way to get the juices flowing.

Me and my amazing creation…

Andy Swindler lego SXSWi2 SXSW Interactive 2011 Reflections

And our friend Miguel Cano, from JSH&A, working on his own…

Miguel Cano lego SXSWi2 SXSW Interactive 2011 Reflections

Presenter highlights included Chicago friend Jenni Prokopy (ChronicBabe) talking about building better health communities. An interview with publisher Tim O’Reilly gave us a glimpse into the future of digital. I learned about everything from social media metrics to text donations for nonprofits to web typography to mobile optimization to user experience process and more. I did make it one film event — a panel with Rainn Wilson for his new movie, Super. And somewhere in there we even made it to a couple of parties!

The food trucks are a highlight of Austin, particularly in the downtown area. Rachel, Miguel, and I walked until we found one with a short line — Turf N’ Surf Poboys. Yum…

Andy Swindler Rachel Yeomans Miguel Cano2 SXSW Interactive 2011 Reflections

Major sponsor and Foursquare competitor Gowalla was heavily represented, though I stuck to Foursquare personally. And vowel-challenged startup SCVNGR had everyone running around finding things for various types of rewards. All this served as real world preview of what is being largely hailed as the “next big thing” — the gamification of pretty much everything. What’s that? Well, it basically means that technologies with built-in game mechanics are more successful at getting people to actually use the technology. The best app in the world is useless if nobody uses it.

Foursquare, in my opinion, is the most successful example of merging game motivation with real-world advertising. While I’ve been using the mobile app for nearly two years, I’ve never seen such an intense concentration as I did at SXSW. People were checking in to everything, everywhere. Every room, event, party, and sometimes cars. I hit a new week record of 403 points! They released a big update to the app for SXSW, so it now tells you lots of good tidbits related to your own data, such as how long it’s been since you were at that location. This intrigues me since I purposefully choose not to broadcast my location to very many people.

Andy Swindler foursquare checkin screenshot SXSWi2 SXSW Interactive 2011 Reflections

The Foursquare people were everywhere as well. Forty of them came to SXSW, including co-founder Dennis Crowley, who I saw interviewed by Mashable SEO Pete Cashmore. In a particularly humbling moment for Dennis, an enormous print of his GAP ad was brought on stage and offered up to the audience member with the best question.

Dennis Crowley GAP ad Pete Cashmore SXSWi2 SXSW Interactive 2011 Reflections

Dennis spoke about the future of Foursquare, and his vision to help you remember and find that coffee shop your friends were telling you to visit when you go to San Francisco, for instance. I also had a nice chat with Foursquare General Manager Evan Cohen after a smaller discussion he led with Lisa Bradner of Geomentum about the future of geo-related marketing and advertising.

Saving one of the most amazing moments for last, Rachel suggested we check out a live recording of The Nerdist with Chris Hardwick podcast at Esther’s Follies, a really fun local venue with lots of history. Fifteen minutes into the recording, Chris said it was time to bring out their special guest, who was none other than John Oliver from The Daily Show! Rach and I just about fell out of our chairs, as we’re both HUGE fans. We were treated to more than an hour of John hamming it up with the guys.

Nerdist John Oliver SXSWi2 SXSW Interactive 2011 Reflections

We’re looking forward to next year! Hope to see you there, too.

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Video: CBS News Shows Us the Business Behind Business Cards

This past Sunday’s CBS Morning News show featured a brief segment on business cards. According to those being interviewed, the business card is extremely important for businesses…still. With today’s technology, many people say that the business card is becoming ‘old marketing’. However here we are, still exchanging cards as a form of professional follow-up after a conference or used as an ice breaker at the beginning of an association lunch.

Even from the more technological side, sometimes I admit I ask for someone’s Twitter handle before I ask for their business card. There are people who feature QR codes on their cards. Even start-ups such as Hashable take some of the hassle out of the business card exchange (and in many cases, the business card memory loss). What is your view of the business card?

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