Facebook Makes the World Smaller During the Chicago Marathon

A few weeks ago I was standing on the sidelines to cheer on a couple of friends running the Chicago Marathon. They both did very well!

While I was waiting for them to pass, I snapped this photo on my iPhone 4 of a guy wearing a tutu, which just seemed comical in the context of the race.

chicago marathon tutu7 Facebook Makes the World Smaller During the Chicago Marathon

I uploaded it shortly thereafter from my iPhone to Facebook. Within minutes, a friend of mine spotted my Facebook post and commented, “I know him! That’s awesome!!!”

She tagged him in the photo, which notified him instantly. He responded, “I would have stopped to pose if you asked. What mile were you at? Thanks again for getting it. It’s fantastic.”

We had a bit of conversation and are now friends. This breaks my rule of Facebook friendship, which requires that I have spoken to you in person for at least 60 minutes, but I felt like making an exception.

I have to say as long as I’ve been on Facebook, this is one of the crazier small world moments I’ve had. With more than 45,000 people running, I took four photos and got one of someone two degrees of separation from me. And with Facebook, in a matter of hours I was connected with him.

Maybe oddballs just run in similar circles and another oddball caught my attention. icon smile Facebook Makes the World Smaller During the Chicago Marathon

As we enter an age of facial recognition technology, things like this will become more commonplace. In this case, however, I’m not sure what tech could have recognized the tutu guy.

Here a code, there a code, everywhere a barcode! How QR Codes are Invading the Mobile Landscape

You may have noticed a new kind of square barcode popping up all over the place, which are most likely QR codes. Actually there are a few different kinds of barcodes, but they all have the same basic purpose – using your smartphone’s camera to access information encoded on anything in the physical world.

I think of this as putting hyperlinks on any surface you see – anywhere. This is huge.

It’s the best thing I’ve seen bridging the real world of signs and paper to the virtual world of Web and mobile. With the right app you can transfer information such as contact data from a name tag or view the trailer for the movie review you’re reading. The possibilities are endless and they aren’t limited to scanning the physical world since you can scan a code on an LCD monitor and take the information with you.

Earlier this week I noticed an otherwise unmarked white cargo truck with QR codes on the back and sides. I didn’t get a chance to scan the code to see if it was a subtle marketing experiment or used for logistics tracking, but I did get the picture below.

van qr barcode13 Here a code, there a code, everywhere a barcode!  How QR Codes are Invading the Mobile Landscape

In addition to seeing these pop up in magazines recently, I saw one Tuesday night on a Dance Flight program by DanceWorks Chicago, who recently became an Astek client. The link goes to an extended program with videos and other multimedia material you can’t get on paper.

DanceWorks DanceFlight 2010 Program Cover8 Here a code, there a code, everywhere a barcode!  How QR Codes are Invading the Mobile Landscape

Try scanning the QR code above. I use QuickMark on my iPhone, which works quite well scanning screens and paper. You can download QuickMark here.

Social media writer and consultant Rachel Yeomans recently posted an article spotting a QR code on Facebook for Net-a-Porter’s new mobile site:

rachel facebook qr9 Here a code, there a code, everywhere a barcode!  How QR Codes are Invading the Mobile Landscape

For an example of the Microsoft Tag, which I think is a bit too colorful to be practically incorporated into most branding, I scanned an ad from the current issue of Entertainment Weekly (yes, someone else in the office has a guilty pleasure). Scan the code below to view a YouTube trailer for The Green Hornet on your mobile device. You’ll need to download a tag reader free from Microsoft.

Green Hornet Movie Trailer Microsoft Code8 Here a code, there a code, everywhere a barcode!  How QR Codes are Invading the Mobile Landscape

If you’re envisioning a world in which we all wander around scanning each other for information, well, you’re probably not too far off. But this is all an interim step until the technology becomes so ubiquitous that we don’t even need our phones to do the scanning. At that point privacy and social concerns will take over the conversation from technology.

You can generate your own QR code to try out the technology. Post a comment if you’ve seen some interesting QR codes out there or think of any great uses for this technology.

Our own Andrew Crowe runs his first marathon!

We couldn’t be prouder of the first member of the Astek team to complete the Chicago Marathon. He clocked in at 4:03:28 last Sunday, which is great especially for a first-timer! Andrew’s an inspiration to us all, inside the office and out. I took the photo below after the 24-mile mark in his final push and got him airborne.

IMG 2031 2 41 Our own Andrew Crowe runs his first marathon!

Solution to iPhone Unknown Error -39

I recently received an “Unknown error -39” when syncing my iPhone. After futzing for a bit, I noticed that the error occurred when it got to updating the photos. So I unchecked the sync option for photos, told it to remove all the photos from the phone, and pressed, “Apply.” After going in with a fresh photo sync by re-enabling the checkbox, everything seems to be working fine. I thought I would post since nothing came up when searching for the esoteric error number.

Congratulations Katie!

Still waiting on the official photos, but we got a couple of good ones from the ceremony last week. This one comes from our very own Andrew Crowe. Thanks!

In case you’re wondering, I was in the wedding party as best man to my brother, Jake, which means I finally got the sister I always wanted.

img 05872 Congratulations Katie!

Picnik for Web-based Photo Editing

Everyone who takes and edits photos (isn’t that everyone?) should check out Picnik. This service is going to give Adobe Photoshop a run for its money. It’s by far the most comprehensive and easy-to-use Web-based photo editing software I’ve ever seen. I like that you don’t have to have an account to try it, which makes it easier to sample. Integration with popular photo-sharing and social networking sites makes it a breeze to use in those spaces. I’m glad someone got this right as it’s been needed for many years.

We’re looking at their API feature for integration into our future projects. But don’t take my word for it, check it out yourself!

picnik logo Picnik for Web based Photo Editing

First Deep-Sea Web Cam

We’ve certainly never installed a camera this deep!

Happy 25th Birthday, Mac

It’s time to celebrate the 25th Anniversary of the Macintosh. I was pretty young, but remember this time well. We had an Apple IIc in my house for several years before our first Mac IIsi. What a sweet machine! When Apple (the company) turned 20, they released a special edition 20th Anniversary Mac. It was pretty sweet at the time, but wholeheartedly over-priced if you’re not nuts about this kind of thing. I doubt they’ll do anything to commemorate it this year with product, but you never know.

Here is a great photo of nearly every Apple computer ever made. It’s like looking at a family photo album. icon smile Happy 25th Birthday, Mac

Every once in a while I meet someone who isn’t familiar with the famous 1984 Super Bowl XVIII commercial Ridley Scott directed to launch the Mac. If you are one of those people, you need to check this out:

File Backup Strategy

My mother and friend each lost computer data recently, so I’ve been thankful for having a comprehensive backup and recovery set-up for the office. I outlined it for my friend after he asked, so thought I would share it here as well. It’s inexpensive, efficient, and covers me for incremental file versioning, immediate system recovery with no reinstallation downtime, and offsite backups for full contingency. This is based on our primarily Macintosh network, but the principles apply to any computer system.

For many years I’ve used Retrospect software, which is especially great for multiple machines on a network (Mac/PC). But even if you are just backing up the files on your local machine, it’s nice because you can script it very precisely (more efficient) and it’s incremental, so you can recover a version of a file from, say, 30 days ago.  Apple’s Time Machine is a slicker interface, but incremental backups work fine through Retrospect. And darn the timing, I just got an email from EMC that Retrospect 8 for the Mac is out. I’m still on 6.2, so I think they skipped a version, but it works fine with Leopard.

Retrospect:
http://www.emcinsignia.com/products/software/retroformac/

I have many layers of backup myself.  My main file server has RAID mirrored drives for sensitive company data (RAID means if one drive fails the machine will keep running until you replace the other drive. Both drives must fail to take down the machine).  This data is then backed up to Retrospect software running on a trusty 1st gen Mac Mini with 2TB of storage hanging off it that doubles as music server for the office.

Another layer of backup strategy addresses the issue of getting you back up and running quickly in the case of catastrophic failure.  Retrospect and Time Machine are great for incremental file backups, but there is an application called Super Duper that clones your entire hard drive.  In the case of drive failure, you can easily boot off that external USB drive and start with all your data and apps right where you left off, even from another computer.  After replacing the defective drive or fixing the computer, you can hit one button and it will dupe everything back to the new destination.  Never skip a beat.  We have this on everyone’s laptop to complement Retrospect’s incremental backup.

SuperDuper:
http://www.shirt-pocket.com/SuperDuper/SuperDuperDescription.html

Now this leads to the final layer of contingency, which is off-site backups.  We’d still be up a creek in the event of a fire, etc.  Extreme and rare, but it’s still a possibility.  I finally got MobileMe last year, mainly for photo sharing, but also for remote backup.  I’ve been less than thrilled with the backup performance, but it’s okay.  It almost seems like an afterthought, as you have to download a separate Backup application and configure it.  It’s also not very efficient as it zips up all your files into a single file which is uploaded every day, or whatever your schedule is, rather than uploading only the files you changed.  It works, just slowly. You can also set up backups to local drives and devices if off-site isn’t a priority for you.

For off-site backups, I would give this a serious look:

Mozy:
http://mozy.com/

Unlimited remote backups for $4.95/month.  Pretty insane deal, though you might consider using it for smaller files and do music/photos/videos locally.  I’m going to start using it to offsite all the Retrospect backups from the network, then I think I’ll finally be covered!  Unless, of course, aliens attack or Bush pushes the WWIII button on the way out of office.

Future of Contextual Targeted Advertising

I just had a scary thought. Some day the social networks will be used to mine friend groups for advertising opportunities. Who hangs out with who, where, what they did, what was said. Maybe even what they wore in the photos or videos that are posted. What they were drinking, eating, etc. Facial recognition can be used to tie people to places, let alone the popularity of GPS devices and phones.

We tend to think of advertising as direct and in our face. The good thing about this is that it often makes it easy to discern and ignore. If technology advances to the point of allowing advertisers access to all the private details of our social lives, creative marketers will use this information to target us more directly. While in many cases targeted advertising is good in a consumer culture as it offers services we need, often we find ourselves fending off services we don’t want or need. Worse still is the likelihood of giving into to services that we are convinced in an instant to want but really don’t need at all.

The only way to fight this is to leverage the power of social media and community feedback to establish some safety in numbers. It’s a consumer culture, after all, and as consumers we have the ability to dictate how companies market to us, especially if they’re using our social networks to do it.

Next Page »