Wondering what the deal is with these “apps” on Facebook or LinkedIn?  Or perhaps like me up until recently, Facebook apps are old hat while LinkedIn’s offerings are more unknown.  Well, firstly, app is short for application.  An application in the social networking context is an extra, optional element to include in your profile.  It adds functionality beyond the core information displayed about you and your activity on a particular site.  Apps often bring external information into your profile, and this is where they are arguably most useful.  For instance, if you or your company has a blog, you can display its feed on your Facebook or LinkedIn profile.

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Andrew Crowe Categories: ePiphany Featured Story, Marketing, Social Media, Technology, Web