If you’ve read any web design or development blog in the past few months, I’m sure you’ve heard the term “response design” at least once. The term grew quickly from a buzzword to a trend to a standard of the web in a blink of an eye. It makes perfect sense given the rapid growth of different platforms that people access the web today. There are a wide variety of smart phones, tablets, laptops, and computer monitors, each with their own resolution and display size. Just a couple years ago you knew how your audience accessed digital content, but now you have to plan and produce your content to be flexible or “responsive”. Read more »

Some marketers say you have six seconds to make an impression, whether it be for an advertisement, website or a social media platform. This is because it only takes six seconds for most people to figure out one thing:

Am I interested?

Content marketers call this “relevance,” but that definition usually lies in exactly that – content. This doesn’t tell the whole story, but often times it’s the only part we can justify through objective data. Good design and aesthetic is the other element that gets viewers into the 7th second where they might decide to read something that took you hours to write.

The Astek Blog is going to be all about design this week, so we’re going to start off with a popular question: “How do I make the best, kick-butt Facebook page?” The ‘do-ing’ is very easy, but the strategy is not as obvious. Read more »

The first question I almost always receive when a client wishes to launch a social media presence or a blog program is this: “What do I write about?” It’s a very legitimate question because usually the follow-up statement is this: “I have nothing important to say.”

The best place to start when you don’t think you have anything to say (which you do), is to go back to the first question and answer that. Then you’ll be confronted with so much content that you will have more options than you can think of to know what to write about. So what do you write about, you ask? First find out what others are writing about in your industry – and in some cases even outside of it. You can gather all of that content through RSS feeds, standing for Really Simple Syndication.

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Rachel Yeomans Categories: ePiphany, The Web