The fashion label, Zophia, will be featuring the following signature red zipper’d QR code on the tags of its spring line:

We at Astek have been in major QR code discussions as of late, particularly where they lead and what the goal is of that funny little square of code. Being quite addicted to the fashion industry, I’ve seen other designers doing the “QR codes on clothing tags” route. They usually lead you to similar items in the collection, or to a the list of materials used to make the clothing, or to the designer’s website. With this planned code, when you scan it you see what the inspirations were for the line before seeing other items in the collection.

This is a very good example of thinking outside the box…in this case the QR box. What examples have you seen? What have you liked or not liked? Share in the comments below!

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Rachel Yeomans Categories: ePiphany Featured Story, Marketing, Social Media, Technology

We’re big fans of the Specialized Information Publishing Association (SIPA), an organization focused on the ever-changing needs of niche publishers, typically in the B2B space. As members and speakers, we’ve enjoyed getting to know the diverse groups involved, and I often learn as much as I teach at their seminars, since publishers are in the middle of a bone fide revolution.

Tom Lynch and I attended the national conference in Washington D.C. this month, and added “exhibitor” to our list of credentials. Astek’s growth has always been fueled by word of mouth from our happy customers (thanks!), but we felt it was important for us to add another layer of support for SIPA, as well as to get some extra exposure for Astek by having a booth that stood out and quickly became known as “Astek Lounge.”

I’m thrilled with how well our booth turned out, thanks largely to Vin at Vin Design, who is an expert in experiential design.

First things first. Tom and I headed over to IKEA to pick up some essentials. We were creating something very different from the blue table we were provided — a space that would invite people to come in and stay awhile. And it worked!

While we were giving away real apples (on the right), we decided to have a contest and give away another Apple in the form of a new iPad 2. People entered by scanning our QR code (on the left) to register for our ePiphany newsletter. This gave us an opportunity personally to help several SIPA members get their QR code readers installed and working on their smart phones, which proved most painful on Blackberries.

Check out Astek iPad winner Brad Forrister, of M. Lee Smith Publishers/Business & Legal Resources, basking in his new toy (green cover of course):

We had fun experimenting with colorizing QR codes, and used them on the table tents strewn throughout the lounge to make it easy to learn more about Webany CMS, ePiphany, and the people at Astek:

I gave a talk on mobile publishing to a standing room-only crowd. Every couple of years publishers are thrown for a new loop in technology: SEO, CMS, social media, and now mobile. We’re helping many publishers figure out how to go mobile, which is the fastest growing content consumption market.

SIPA is a very progressively-minded organization, and hired Astek to run Twitter for the whole conference. Rachel was putting in 12-hour days back in Chicago, but it was a raging success. Several members participated, both those at the show and ones who could not make it. We had two Twitter walls (one shown below with Kati and Anne), and hashtags for the conference and each seminar to facilitate macro and micro topical real-time conversations.

I tweeted the awards ceremony in real-time and Rachel picked up the broadcast to retweet through @sipaonline. It was a blast and really demonstrated the power of Twitter to the attendees. We’re racing with it, offering this service to all kinds of conference organizers. Twitter has come a long way since I first wrote about it in 2008, and the conference aspect has become the clearest way for me to explain its true potential to people.

We had a tiny bit of downtime in the booth, which Tom used to show me how to juggle apples:

At the end, we donated the IKEA furniture to the local Boys & Girls Club of America, who were as thrilled to get it as we were not to ship it home. Now that’s a win-win.

See you in Miami!

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Andy Swindler Categories: Entrepreneurship, ePiphany Featured Story, Fun, How To, Marketing, Technology

I graduated in the year 2000 (In the Year Two Thousaaaaaaand). This means I am on the cusp of the generation we have self-titled “The Millennials.” According to Wikipedia and 24% of Millennials (which is like saying the same thing twice) “technology use” is by far our generation’s defining characteristic.

(Note: Unless otherwise attributed, the charts in this post are taken from the Pew Research study “Millennials: Confident. Connected. Open to Change.” Published February 2010. An excellent free read!)

So as the leading edge of the Millennial generation begin to celebrate our 30th birthdays, what lessons can we share with the previous generations about how our lives are improved by our distinctively intense “technology use”?

Millennial Modo #1: Don’t just adapt, adopt.
Millennials don’t just adapt to new technologies, we embrace them with fervor:

As with most things, the benefits you get out of technology depend on the efforts you invest in using that technology. With 75% of Millennials on social media and 55% of those users checking those profiles at least once a day it can’t be denied that staying connected is part of our generational identity. Rather than being distracted and distant as some feared we would become, we’re a generation known for our ability to multi-task and work with a team. So get in there, fire up your iPhone, your laptop, your Crackberry, and use technology. You will get faster and more efficient, you will meet more people and find better, newer ways to use the technology to improve your daily life.

Millennial Modo #2: Embrace the Observer Effect
As stated above, Millennial’s lives are an open (Face)book. The downside of this: I can’t name a single person my age that I couldn’t locate an unattractive photo of them looking intoxicated (or worse) in less than 5 minutes. From Michael Phelps to our own Fickr accounts, photographic evidence of my generation’s “finest moments” are plastered across 500 million Facebook walls.

So you may be asking, “What upside could outweigh that downside?” Here are what I see as three huge benefits of the near constant observation my generation has and continues to endure:

1. More Moderation: The old ”nobody knows you’re a dog“ adage couldn’t be less true for our generation. As Facebook photo tagging and (potentially scary) image search advances like Google Goggles make it harder and harder to hide our behavior, Millennials have accepted the fact that we are always observed – by our friends’ cell phone cameras, by our credit card companies, even our search engines. It’s not surprising that our generation is more likely than the previous two generations to respond well to structure and rules – shortly after the first coach suspended the first players due to drunken Facebook pics, we’ve had to impose rules on ourselves. Lord knows we aren’t going to stay home from the party, or take less photos – we just had to learn to either practice moderation, practice pulling it together for the camera or at least practice pulling our hung-over selves to work the next day since the boss would be all too aware of the root cause of our ”sick day.“

http://www.unc.edu/depts/jomc/academics/dri/idog.html

2. More Tolerance: Millennials have an almost constant connection to a wider and more diverse America (and world) than any generation before us. We are more racially diverse than previous generations and significantly more welcoming of immigrants and members of the LGBTQ community. Also, more than any generation before us, we are and I think we will continue to be, forgiving of the indiscretions of others. With all of those photos and videos of us at 20 floating in cyberspace for the rest of our lives, it will be too easy for our friends (or our children) to call shinanigans when we start getting too high up on our high horses. However, this tolerance doesn’t really extend to hypocrisy…

3. More Honesty: As any good parent knows, the less you let your kids get away with, the less they will attempt to act out. Millennials can’t get away with anything – those darn camera phones, GPS check ins and general lack of privacy get us caught every time. I’m not sure this means we have less tendencies to ”sin” than previous generations – we are still human after all. However, rather than pushing misbehavior underground like the Boomers, or ignoring the rules like Gen X, I think we’ll just make the rulebook our own. I predict in the next 30 years you’ll see the legalization of many currently illegal practices such as drug use and prostitution as an attempt to control these practices through honestly confronting them, rather than driving them underground. I think open marriages will become more accepted and prevalent as adultery becomes almost impossible to hide. And I predict in politics, hypocrisy will become an offense in the public’s eyes that is worse than any law breaking. As the popularity of programs like The Daily Show among our demographic demonstrate, Millennials love to lambast a hypocrite.

“Support for legalizing small amounts of marijuana for personal use is nearly twice as high among young adults (57 percent of those under 30) as seniors (30 percent), with middle-aged Americans split about evenly.” (source: http://whatareyoulookingatpolitics.blogspot.com/2009/04/how-millennials-are-shifting-american.html)

Millennial Modo #3: Take your news with a side of humor.
And speaking of lambasting hypocrites, a PewResearch study conducted during the 2004 election season found that “one-in-five [Millennials] say they regularly get campaign news from the Internet, and about as many (21%) say the same about comedy shows such as Saturday Night Live and the Daily Show. For Americans under 30, these comedy shows are now mentioned almost as frequently as newspapers and evening network news programs as regular sources for election news.“

And the Daily Show seems to be an excellent place to get one’s political news as regular audiences of the show score quit high in Pew’s survey of people’s political knowledge:

Pew states that ””The Daily Show” performs a function that is close to journalistic in nature — getting people to think critically about the public square.“ I couldn’t agree more. I don’t think I’m speaking just for myself when I say Millennials want to stay informed while keeping things in perspective.

Millennial Modo #4: Tap into the collective consciousness.
As a new mother I find myself constantly turning to my fellow ”FB Mommies.“ At least once a month I post a question on my status update along the lines of ”Are there drawbacks to only bottle feeding?“ (There are.) ”Should I worry about my baby’s dandruff?“ (I shouldn’t.) ”Isn’t my nursery cute?“ (It is!) The insta-support and access to the mommy knowledge base is invaluable as I embark on this new part of my life. I see this Facebook ”crowdsourcing“ as our generation’s answer to the issues that crop up when young people regularly move hundreds of miles away from their hometown and the support of their extended families.

Though I personally prefer Facebook where I can get the advice of people I know and love, Twitter is becoming a very common resource for this sort of practice for both people’s professional and personal lives. I often share this anecdote from an awesome 2008 New York Time Article:

Laura Fitton, a social-media consultant who has become a minor celebrity on Twitter — she has more than 5,300 followers — recently discovered to her horror that her accountant had made an error in filing last year’s taxes. She went to Twitter, wrote a tiny note explaining her problem, and within 10 minutes her online audience had provided leads to lawyers and better accountants. Fritton joked to me that she no longer buys anything worth more than $50 without quickly checking it with her Twitter network.

“I outsource my entire life,” she said. “I can solve any problem on Twitter in six minutes.”

Millennial Modo #5: Call Your Mother (or at least message her)
And one final Millennial tip I thought I’d share as Father’s Day approaches…. honor thy mother and thy father. Only 9% of Millennials say they have serious disagreements with their parents, compared to 19% of those ages 30+ who said the same (Pew Study 2010). Facebook is an essential communication tool for my parents, in-laws, extended family and me, more than ever now since the recent birth of my daughter and subsequent flood of photos and videos.

Additional Millennial factoids from:
http://apps.americanbar.org/lpm/lpt/articles/mgt08044.html
http://en.wikipedia.org/wiki/Generation_Y
http://www.edelmandigital.com/2011/06/01/by-the-numbers-50-facts-about-millennials/

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Katie Hawkey Categories: ePiphany Featured Story, Fun, Social Media, Technology, Web

I’m going to keep this short and sweet, since other blogs have already rehashed the recent Juniper Networks mobile threats report. I first heard about it this morning on NPR and figured it’s worth a mention. The big scary number is the 400% increase in Android malware observed from June 2010 to January 2011. There are Android security apps that you might consider to safeguard against malware, but as far as I know the only way to get a nefarious app on your phone is to actively download and install it yourself. There is no Android virus yet, and I don’t believe that’s something to be worried about.

I would again harken back here to the point that I (and Tom Hickey) keep coming back to: be skeptical and use some common sense. Don’t download and install something if it doesn’t have overwhelmingly positive reviews in Google Marketplace or Amazon Appstore.

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Andrew Crowe Categories: ePiphany Featured Story, Gadget, Technology

For those of us who work in social media and are asked to come up with these BIG ideas and these GRAND campaigns…we usually hit the same roadblock at about the same time of the planning process. You have this big idea and grand campaign, and it’s fabulous. It is planned to engage your existing customers, bring on new ones, and truly provide a unique and fun experience – pretty much what social media is meant to do!

Then…you run it by your PR and Legal team for approval. And you hear phrases like this:

• “You have to make sure that the link to the Terms & Conditions is only one click away from the message promoting the contest, so you need two links in your Tweet.”

• “You have to remove that photo from your Facebook Wall because we didn’t get written permission from the individual in the background to show them on Facebook.”

• “Once you select a winner you can not ask for their mailing information via email as that’s exchanging personal information and is illegal. You have to get their phone number and call them.”

• And so on, and so on.

Yes, these processes are tedious, and they can be extremely frustrating. However, they are there for a reason. Yes there are times I myself want to pull my hair out by making sure that this amazing contest has the appropriate Rules written to accompany them. It definitely seems to take the ‘fun’ out of social at times.

However, when you work for a company, for a brand, or for any professional entity, your business or even yourself have the potential to get sued for what is said on social media platforms. It has happened. And if it happens to you, you may not speak so quickly when bashing PR and Legal.

For example, if you post an image from Google Images on your company’s Facebook Page, that photographer can sue you for not paying them for the photo credit, for not giving them credit for the photo, or by misrepresenting the photo itself. And that’s just one little photo. For specific examples of social media cases that provided quite a bit of notoriety in the law, check out Glenn B. Manishin’s blog post on the 2010′s top four law cases in social media. A more recent case you may have heard about is the case of Ryan Giggs suing Twitter for breach of injunction.

The issue of legal issues within the realm of social media is quite timely to the point that GSMI just last week hosted a conference in Boston on social media risks and strategies. For latest updates from GSMI, check out their Twitter handle. One of their posts from last Friday may not surprise some of us:

Social media is a new industry meaning that everyone’s catching up to it including the industries that are using it and those who are fighting to protect themselves and others from it. So before you start bad-mouthing Legal and PR during your next campaign, think about what may happen if you received the court notice because you didn’t have them in the beginning.

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Rachel Yeomans Categories: ePiphany Featured Story, Marketing, Social Media

If you don’t Tweet you may be unfamiliar with the concept of URL shortening.  Messages created in Twitter (and certain other social  networking services) are, of course, limited in length.  In Twitter’s case it’s the famous 140 characters.  That’s enough for a pithy observation or a short joke but it makes including lengthier pieces of information difficult.  Netspeak abbreviations like OMG, LOL, BRB, AFAIK, etc. evolved to facilitate quick, brief exchanges but what do you do when the information you need to cram in to your message is incredibly specific, like a URL?

Because something like this:

just isn’t Tweetable.

URL shortening services (the most well known are probably TinyURL and bit.ly) work by accepting a URL, creating a new (usually random) short URL (the example above might become something like http://tinyurl.com/7T93Hj) and then creating a redirect on their webserver that sends requests from one to the other.

The problem with shortened URLs is that you can’t intuitively tell where they’ll lead you to.  It could be someplace you don’t want to go, like a malware site.  There are ways to view an expanded URL without actually following it: sites like URLsniffer and browser plug-ins like Chrome URL Expander and Long URL Please (for Firefox) make it easier to look before you leap.  Buuuut, what if the shortened URL you’re clicking on redirects you, not to a legitimate site but to another shortened URL?  And what if this URL was generated by a spammer?  According to security company Symantec this practice is on the rise (read their report here).  This double layer of obfuscation is enough to trick most people AND security filters.

The best defense is to be deeply suspicious of any shortened link that points to another shortened link and, as always, be aware of where the links you’re clicking on are coming from.  These days “Don’t click on links in unsolicited emails” is as basic as “Don’t talk to strangers.”

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Tom Hickey Categories: ePiphany Featured Story, General, Social Media, Web

Yesterday kicked off National Small Business Week! What does that mean? It means that during this week, it’s all about the ‘little guy’. Then again, sometimes that little guy grows up very quickly to become a strong presence and maybe even a role model for the business world (i.e. Groupon). Astek is now seven employees strong, and we definitely want to share in the shout-out to our small biz brethren. And what better way to shout out than through social media?! Considering that in the beginning, social media was used mostly by the small business owner as an inexpensive (and sometimes free) marketing tool. So now let’s see what they’re saying (and what’s being said) through those same channels.

One of the first actions I took when hearing about National Small Business Week was to send out a tweet asking for a hashtag. The @SBAgov Twitter handle responded quickly with #SBW2011. A new column on my Seesmic Desktop later, and I quickly learned about the planned #SBWChat today at 1pm Eastern Time!

Fast forward a mere five minutes later, and my boss sent me the following link to a blog post from Duct Tape Marketing announcing an iPad giveaway each day during National Small Business Week! It’s set up in a sort of ‘guess-the-blogger’ format, which I think is extremely interesting and creative, plus kudos to him for what will lead to some amazing analytics results!

National Small Business Week 2011 will be highlighted with two-and-a-half days of events in Washington, D.C., where 100+ business owners from across the country will be recognized. They also have a website where you can check out the schedule, the speakers, those being honored, and even live webcasts!

So as we tip our hats to the small businesses, here is a quote from President Barack Obama’s statement to kick off the week with some inspiration and a well-earned pat on the back.

“Small businesses embody the promise of America: that if you have a good idea and are willing to work hard enough, you can succeed in our country.  This week, we honor and celebrate the individuals whose inspiration and efforts keep America strong.”

Thank you fellow small businesses for all of your service and hard work. Perhaps we will have the honor of tweeting with you soon!

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Rachel Yeomans Categories: Entrepreneurship, ePiphany Featured Story, Social Media

After recently attending SXSW Interactive in Austin, TX, and the CoreNet Global Midwest Summit in Chicago, I was struck by the major distinctions between the trade show floors and technology usage.

Leave it to a corporate real estate association (CoreNet) to know how to make incredibly inviting spaces that made me want to sit down and stay awhile, and even get a bit of work done. Placing lunch tables behind the trade show floor created multiple motivations to move through the space and discover new companies.

Leave is to the ultimate geek conference (#SXSWi) to treat the trade show floor in the most traditional, and in my opinion unappealing, format — rows upon rows of standard booths, with only a couple of premium players creating spacial environments. But even these were typically focused around a stage of some sort rather than a space inviting people to stay awhile.

On the technology side, I’ve never seen such focused and practical usage of cutting-edge technologies like Twitter and Foursquare as I did at SXSW. In this environment, it seemed strange not to look at a piece of technology regularly, whether at lunch or in a session. At CoreNet, a more traditional environment, I was the odd man out to have my phone visible during a session.

Next time I’ll get pictures!

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Andy Swindler Categories: Entrepreneurship, ePiphany Featured Story, General, How To, Marketing, Technology

As business people we seem to swim in a culture that abruptly labels unmet expectations as failures rather than lessons learned. This could be labeled as black and white, carrot and stick — take your pick. To me it places an unnecessarily negative and narrowly reviewed label on lessons that could otherwise bear real fruit for future interactions.

In the wake of countless huge companies being rewarded for failures that rarely seem to produce lessons or better results, this could be seen as the wrong message to send. But I’m talking about the little guys — those of us who have the gumption and power to do it better next time.

We had a project a few months ago that delivered less-than-hoped-for results. It happens. We learned a ton and the client acknowledged that the information and research was well worth the price.

The owner said something valuable to me, which was that success is unmistakable. You can smell it, taste it, and see it from a great distance. No one argues with it. No one makes excuses for it. It speaks for itself and everyone celebrates.

I agree with that philosophy. I’m not saying we should all pat ourselves on the back for not meeting expectations, whether they are from clients, employees, family, or anyone in between. But certainly there are constructive ways to evaluate those failures as lessons, which elevates our responsibility and chances to do better next time.

Make a point of scheduling time to review what went wrong and what went right. At Astek we call them postmortems. They are project reviews, or whatever you want to call them. The point is that you assign a focused amount of team energy and time to the evaluation, reach some reasonable and measurable conclusions (which requires knowing what you were measuring when you started), and then move on!

This last part is essential to make sure it’s a lesson and not a cloud of failure that can quickly turn to poison in an otherwise constructive work environment. Learn and move forward. After all, if you learn your lessons wisely pretty soon you’ll smell that unmistakable smell of success.

I place a real dollar value on these lessons, because they have real quantifiable value that is often thrown out with the bathwater. As a society we have no trouble spending hundreds of thousands of dollars on formalized education, so why are the street lessons so different? Both types of leaning require perseverance and a dedication to the end result.

Thomas Edison really said it best: “I didn’t fail ten thousand times. I successfully eliminated, ten thousand times, materials and combinations which wouldn’t work.”

A business partner once said it like this: “In life you have only accomplishments and excuses.” A lesson learned is an accomplishment in its own right, but a failure with no lesson is nothing but an excuse and waste.

Another business partner once told me: “If you don’t learn something every day, your life sucks.” That one really stuck with me to this day. No one expects you to know everything or be perfect. Just do the best you can.

So go learn some lessons and let me know what you find!

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Andy Swindler Categories: Entrepreneurship, ePiphany Featured Story, How To

I think there is a common misconception that “going green” seems like a lot of effort for such a small contribution.  Many people say to themselves  “I don’t drink that many sodas, I don’t have enough to recycle to be worth the effort.”  But I say to you, Scrooges, that if no one makes the effort, then who will?  It is our responsibility to be shining examples to our families, our neighbors, and our fellow vertebrates (and invertebrates too- I don’t discriminate against exo-skeletons).

So what are we doing at Astek to contribute?

RECYCLING:  One of the first things I did when I started here at Astek was to put together a recycling bin.  Chicago is notorious for being a bad recycling city so it didn’t surprise me that Logan Square does not have recycling pick-up, so I knew I had to make it happen myself.   I picked up a little plastic bin and made a recycling sign for it so nobody mistakes it for a garbage bin.  It also helps to keep the paper/cardboard recycling separate so you don’t end up with a pulpy mess if someone throws in a half-full can or something.  There are recycling drop off centers all around the city and when the bin is full I take the bin with me and empty on the way home from work

My Office-made Recycling Bin

ELECTRONICS RECYCLING:  Did you know that throwing away old electronics in your regular garbage can/dumpster is really bad for the environment?  The metal and computer parts in electronic devices not only takes a really long time to decompose, but often electronics have some kind of liquid that is highly toxic to the environment, so when you  throw it out you are poisoning the environment.  The good news?  There are lots of electronic recycling plants all around the city.  I found this great place called Recycle Tech Solutions which takes your old electronics and breaks them down safely to remove those dangerous liquids, separate the parts into basic elements and recycle or reuse every little bit they can.  They recycle everything from computers and print cartridges, to old refrigerators;  They say if it has a power cord of any kind they can recycle it!  So I gathered up the old, unused and broken equipment Astek had in storage, the used print cartridges, and even collected old electronics from the staff which they had laying around at home and drove it all over to these guys.  They were very friendly, and even unloaded the car for me!

COMPOSTING:  I have to give Andrew Crowe credit for this one- he has a compost bin at home and when we started talking about being more environmentally friendly he brought in a little plastic bin with a lid that we can put compost material in.  We put everything from banana peels to coffee grounds & filters in it and when it’s full he brings it home and adds it to his home compost.

BIKING:  A number of us in the office are getting psyched about the weather warming up soon so that we can ride our bikes to work!  Leaving the car at home is a great way to reduce you carbon footprint.  Did you know that there is a feature on googlemaps that now allows you to plan a biking route?  Google knows which streets have specific bike lanes and will map you a route to keep you safe.  A friendly reminder from all of us at Astek that you should ALWAYS wear your helmet and bring multiple bike lights with you if you might be riding at night.

No effort can be too small when it comes to cleaning up our environment.  If we all did these little things and inspired those we know to do that same it would make a HUGE DIFFERENCE!

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Sara Gorsky Categories: ePiphany Featured Story, google, Green